Perspectives in Tourism Marketing
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Conference Program
| 20 May 2005, Friday | ||
| 09:00-10:00 | : | Registration |
| 10:00-10:30 | : | Welcome Speeches |
| 10:30-11:00 | : | Coffee Break |
| 11:00-12:00 | : | Keynote Speech, Dr. Peter Tarlow (Conference Room) Trends in Niche Marketing for the 21st Century |
| 12:00-13:00 | : | Lunch |
| 13:30-14:30 | : | Parallel Sessions I |
| 13:30-14:30 | : | Parallel Sessions II |
| 14:30-14:45 | : | Coffee Break |
| 14:45-15:45 | : | Parallel Sessions III |
| 14:45-15:45 | : | Parallel Sessions IV |
| 15:45-16:00 | : | Coffee Break |
| 16:00-16:20 | : | Info on WTO Publications |
| 16:30-17:30 | : | Keynote Speech, Professor Turgut Var (Conference Room) History of Tourism and Implications for the Future |
| 19:00-22:00 | : | Welcome Cocktail & Dinner |
| 21 May 2005, Saturday | ||
| 09:30-10:30 | : | Parallel Sessions V |
| 09:30-10:30 | : | Parallel Sessions VI |
| 10:30-10:45 | : | Coffee Break |
| 10:45-11:45 | : | Parallel Sessions VII |
| 10:45-11:45 | : | Parallel Sessions VIII |
| 11:45-12:30 | : | Parallel Sessions IX |
| 11:45-12:30 | : | Parallel Sessions X |
| 12:30-13:45 | : | Lunch |
| 14:00-14:45 | : | Parallel Sessions XI |
| 14:00-14:45 | : | Parallel Sessions XII |
| 14:45-15:30 | : | Coffee Break |
| 15:30-17:00 | : | Special Session, Professor Juergen Gnoth (Conference Room) The Publication Process: Submitting, Reviewing and Succeeding |
| 20:00-22:00 | : | Gala Dinner |
| 22 May 2005, Sunday | ||
| 09:00-17:00 | : | Day Tour to Local Cultural and Natural Attractions (i.e. Koycegiz Lake, Dalyan, Iztuzu, Kaunos, Mud Bath) |
| 13:00-14:00 | : | Lunch |
| 20 MAY 2005, FRIDAY 13:30-14:30 | |
| PARALLEL SESSION I: DESTINATION IMAGE (Chair: William C. Gartner) |
PARALLEL SESSION II: IT MARKETING (Chair: Juergen Gnoth) |
| ROOM I | ROOM II |
| Image of Turkey from Strategic Marketing Perspective Hüseyin Kanıbir, Balikesir University, Turkey Reha Saydan, 100. Yıl University, Turkey Sima Nart, Balikesir University, Turkey |
An Analysis of Online Travel Purchase from Third Party Travel Websites Cihan Çobanoğlu, University of Delaware, USA Jonathan H. Powley, University of Delaware, USA A. Şükrü Çetinkaya, Selcuk University, Turkey |
| Media Strategies for Managing Tourist Destination Image Crises Eli Avraham, University of Haifa, Israel |
Online Mass Customization: The Case of Promoting Heritage Tourist Websites Yaniv Guili, Ben-Gurion University, Israel Yaniv Poria, Ben-Gurion University, Israel |
| Tourism (from Israel) to Turkey: A Fairy Tale Daniel Zimet, Zimet Ltd., Israel |
A Study about the Use of Electronic Documents and Brochures on Sustainable Activities Yaşar Sarı, Mugla University, Turkey İsmail Çınar, Mugla University, Turkey Doğan Kutukız, Mugla University, Turkey |
| Positioning Warrington for Day Trip Tourism: Assessing Visitors and Non-Visitor Images Peter Schofield, University of Salford, UK Linda Phillips, Staffordshire University, UK Kate Eliopoulos, University of Salford, UK |
Internet Use and Attitudes Towards its Implementation and Future in the Lodging Industry of the Balearic's Joan B. Garau Vadell, Unv. of Balearic Islands, Spain Luis de Borja, University of Barcelona, Spain |
| A Historical Perspective on the Development of Information Technology in Tourism Yaşar Sarı, Mugla University, Turkey Metin Kozak, Mugla University, Turkey Teoman Duman, Gaziosmanpasa University, Turkey |
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| 20 MAY 2005, FRIDAY 14:45-15:45 | |
| PARALLEL SESSION III: DESTINATION MARKETING (Chair: Arie Reichel) |
PARALLEL SESSION IV: DESTINATION MARKETING (Chair: Peter Schofield) |
| ROOM I | ROOM II |
| Destination Marketing: A Framework for Future Research Alan Fyall, Bournemouth University, UK Cevat Tosun, Bournemouth University, UK Brian Garrod, University of Wales, UK |
Marketing Hong Kong as a Culinary Destination Bendegül Okumuş, Mugla University, Turkey Bob McKercher, Hong Kong Polytechnic Unv., China Fevzi Okumuş, Mugla University, Turkey |
| Aspects Regarding Obstacles in Marketing Planning for Romania Stãncioiu Aurelia-Felicia, Academy of Economic Studies, Romania Cãescu Ştefan, Academy of Economic Studies, Romania |
Destination Branding and the Role of the Stakeholders: The Case of Yalova Umut Eroğlu, Uludag University, Turkey Senay Yürür, Uludag University, Turkey Sima Nart, Uludag University, Turkey |
| A Reclassification of Tourism Industries to Identify the Focal Actors in Tourism Destinations David Ermen, University of Otago, New Zealand Juergen Gnoth, University of Otago, New Zealand |
Marketing Strategies of an Unrecognized Small Island State: The Case of North Cyprus Mehmet Altınay, Eastern Mediterranean University, Turkey Hasan A. Bıçak, Eastern Mediterranean University, Turkey Mehmet Basel, Department of Tourism, Promotion and Marketing, Turkey |
| Sustainable Tourism in Jamaica: A Marketing Perspective Levent Altınay, Oxford Brookes University, UK Turgut Var, University of Economics, Turkey Suzette Hines, London Hilton Hotel, UK |
Tourism Marketing: A Way Toward Economic Progress in Albania Arjeta Troshani, Shkodra University, Albania |
| 21 MAY 2005, SATURDAY 9:30-10:30 | |
| PARALLEL SESSION V: CHOICE AND PREFERENCES (Chair: Teoman Duman) |
PARALLEL SESSION IV: DESTINATION COMPETITIVENESS (Chair: David Ermen) |
| ROOM I | ROOM II |
| Why Tourists Travel to Certain Destinations Sung-chae Jung, Honam University, Korea |
A Comparative Analysis of Competition for Tourism Destinations Norbert Vanhove, University of Leuven, Belgium |
| Slovak Clients and their Flows to Turkey Ludmila Novacka, University of Economics, Slovakia |
Challenges to the Tourism Development of Opatija Christian Stipanovic, Faculty of Tourism and Hospitality Management, Croatia Romina Alkier Radnic, Faculty of Tourism and Hospitality Management, Croatia |
| Proposal of a New Method in Measuring Tourist Preferences and Behaviour Hande Egel, Yildiz Technical University, Turkey Ayfer Aytuğ, Yildiz Technical University, Turkey |
Health Tourism as a Product Diversification Strategy. A View of Sustainability in Competitiveness Hüseyin Kanıbir, Balikesir University, Turkey Gülnil Aydın, Balikesir University, Turkey |
| The Influence of Captain Corelli's Mandolin on Tourism to Cephallonia Kerry O'Neill, University of Plymouth, UK Graham Busby, University of Plymouth, UK |
Potential Impacts of Euro on Tourists' Destination Choice Ozan Bahar, Mugla University, Turkey Metin Kozak, Mugla University, Turkey |
| 21 MAY 2005, SATURDAY 10:45-11:45 | |
| PARALLEL SESSION VII. MARKET SEGMENTATION AND POSITIONING (Chair: Graham Busby) |
PARALLEL SESSION VIII: TOURIST LOYALTY (Chair: Sung-chae Jung) |
| ROOM I | ROOM II |
| Using the Experientally Based Approach to Segment Heritage Site Visitors Avital Biran, Ben-Gurion University of the Negev, Israel Yaniv Poria, Ben-Gurion University of the Negev, Israel Arie Reichel, Ben-Gurion University of the Negev, Israel |
Studying Visitors Loyalty to a Rural Tourist Destination: The Case of North Portugal Elisabeth, Kastenholz, University of Aveiro, Portugal Maria Joao Carneiro, University of Aveiro, Portugal Celeste Eusebio, University of Aveiro, Portugal |
| The Usefulness of the Concept Lifestyle in Explaining Motivations: Segmentation of Tourist Market Based on the Construct A.I.O. Ana M. Gonzales, University of Leon, Spain Miguel Cervantez, University of Leon, Spain Carmen Rodriguez, University of Leon, Spain Jorge Martinez, University of Leon, Spain |
Waiting Time Effects on the Leisure Experience and Visitor Emotions Juergen Gnoth, University of Otago, New Zealand J. Enrique Bigne, University of Valencia, Spain Luisa Andreu, University of Valencia, Spain |
| Seeking to Escape: Sights over Approach-Avoidance Dialectics Carlos Peixeira Marques, Cetrad, Utad, Portugal |
Effects of Price Promotions on the Formation of Consumer Loyalty Sara Campo Martinez, Universidad Autonoma Madrid, Spain Maria J. Yagüe Guillen, Universidad Autonoma Madrid, Spain |
| Market Segmentation by Psychographic Characteristics: An Example of British Tourists in Mediterranean Destinations Metin Teberler, Istanbul Technical University, Turkey |
Destination Risk Perception, Risk Reduction Strategies Tourist Characteristics and Type of Tour Galia Fuchs, College of Management, Israel Arie Reichel, Ben-Gurion University of the Negev, Israel |
| 21 MAY 2005, SATURDAY 11:45-12:30 | |
| PARALLEL SESSION IX: TOURIST SATISFACTION (Chair: Mehmet Altinay) |
PARALLEL SESSION X: RELATIONSHIP MARKETING, RELIGIOUS TOURISM AND INFORMATION SYSTEMS (Chair: Peter Tarlow) |
| ROOM I | ROOM II |
| Tourist Satisfaction with Shopping Attributes: The Case of Cappodocia Cevat Tosun, Bournemouth University, UK S. Pinar Temizkan, Mustafa Kemal University, Turkey Rahman Temizkan, Mustafa Kemal University, Turkey |
Revival of Small Hospitality Business Establishments through Relationship Marketing - Using Teamwork as a Catalyst Aslı D. A. Taşçı, Mugla University, Turkey Gülay Özdemir Yılmaz, Balikesir University, Turkey Bonnie J. Knutson, Michigan State University, USA |
| Cultural Approximation and Tourist Satisfaction Muammer Tuna, Mugla University, Turkey |
Developing Faith Tourism in Turkey Through the Steps of Christianity Fernande Lima de Araujo, Koc University, Turkey |
| Japanese Tourists and Turkish Host Community Interaction: Relationship to the Tourists' Satisfaction with the Visit Meral Korzay, Bogazici University, Turkey Maria D. Alvarez, Bogazici University, Turkey |
The Development of a Destination Management System (DMS) in South Tyrol -A Case Study Anita Zehrer, European Academy of Bozen-Bolzano, Italy Harald Pechlaner, Catholic University of Eichstaett-Ingolstadt, Germany Barbara Hölzl, European Academy of Bozen-Bolzano, Italy |
| 21 MAY 2005, SATURDAY 14:00-14:45 | |
| PARALLEL SESSION XI: MARKETING RESEARCH, QUALITY & FORECASTING (Chair: Galia Fuchs) |
PARALLEL SESSION XII: PRICING AND VALUE (Chair: Norbert Vanhove) |
| ROOM I | ROOM II |
| Cognitive Determinants Influencing the Quality Perception of Academic Tourism Journals Anita Zehrer, Institute for Management and Tourism, Italy |
Segmented (Differential or Discriminatory) Pricing and its Consequences Aslı D. A. Taşçı, Mugla University, Turkey A.Kemal Gürbüz, Balikesir University, Turkey William C. Gartner, University of Minnesota, USA |
| Modeling and Forecasting Tourism Demand for Arrivals for North Cyprus: Evidence from Unit Roots and Causality Tests Salih Turan Katırcıoğlu, Eastern Mediterranean University, Turkey Halil Nadiri, Eastern Mediterranean University, Turkey Turgut Var, University of Economics, Turkey |
The Role of Non-Monetary Costs in a Model of Leisure Travel Value Teoman Duman, Gaziosmanpasa University, Turkey Göknil Nur Koçak, Mersin University, Turkey Özkan Tütüncü, Dokuz Eylul University, Turkey |
| The Importance of Marketing Research Topics for Four and Five-Stars Hotels: A Case Study in Turkey Tolga Gök, Selcuk University, Turkey A.Celil Çakıcı, Onsekiz Mart University, Turkey |
Impact of Low Cost Carriers on Tourism Vildan Korul, Anadolu University, Turkey Ünal Battal, Anadolu University, Turkey |